A seven-step guide to content marketing success
- Take some time to define a strategy.
- Figure out the formats you plan on using.
- Think about the content types that will appeal to your audience. Do research. Brainstorm ideas. Create.
- Share your content across the key content distribution / social platforms.
- Track the key metrics, and map these to your goals.
- Be aware of the main sharing triggers. Be sure to work the emotions.
- Always double check your work.
A useful checklist courtesy of eConsultancy.com.
Duncan
At Duncan Wakes-Miller Consultancy I help businesses and brands realise their true potential and maximise their return on marketing investment. I am proven strategic marketer who delivers commercial outcomes.