Big data is transforming the job description of the CMO
Data data everywhere but you need technology to help you think. According to Silicon Angle: Marketing budgets are increasingly being used to cover technology investments. It’s clear the role of the CMO needs to include a good understanding of technology so that they can analyse the data to get closer to thier customers and potential new ones.
Duncan
At Duncan Wakes-Miller Consultancy I help businesses and brands realise their true potential and maximise their return on marketing investment. I am proven strategic marketer who delivers commercial outcomes.