Brand fatigue and brand affection across the globe

“Brand fatigue exists, especially when brands just copy and paste the above-the-line marketing campaign”. This trend for an emotional separation between people and some brands in the more developed world. This is a big watch out for marketers. The days of top-down brand preaching are extremely numbered; it’s key to be in step with consumers’ lifestyles and ensure that the content at each touch point is relevant to this. An interesting article from Marketing Week.