Brand fatigue and brand affection across the globe
“Brand fatigue exists, especially when brands just copy and paste the above-the-line marketing campaign”. This trend for an emotional separation between people and some brands in the more developed world. This is a big watch out for marketers. The days of top-down brand preaching are extremely numbered; it’s key to be in step with consumers’ lifestyles and ensure that the content at each touch point is relevant to this. An interesting article from Marketing Week.
Duncan
At Duncan Wakes-Miller Consultancy I help businesses and brands realise their true potential and maximise their return on marketing investment. I am proven strategic marketer who delivers commercial outcomes.