Tracking the social route to sales

A great article in Marketing Week from the UK and a useful info graphic.To see the full article click here. A couple of key takeouts.

More than four in 10 social media users have purchased an item after sharing or indicating they like it on Facebook, Twitter or Pinterest, according to new research seen by Marketing Week.

Brands that ask their customers about the full lifecycle of the ‘social to sale’ process are in a much better position to understand this issue than those who rely on social media analytics alone.