Do good whilst you sleep
A brilliant initiative from Samsung to help fight cancer. By using unused processing power whilst you sleep Samsung are helping provide the processing power to crack the cancer code. A great example of a big idea to leverage current capabilities and capacity. To say the least of some very positive brand sentiment on social channels.
Duncan
At Duncan Wakes-Miller Consultancy I help businesses and brands realise their true potential and maximise their return on marketing investment. I am proven strategic marketer who delivers commercial outcomes.