Position service as an advantage (honestly!)

Find me a brand or a business that doesn’t ry to position it’s service as superior to the rest of the market and I’ll be surprised. Find me a brand that does it honestly, authentically and in a self deprecating way then I’ll be astounded. A great example, that I love from from way back is Avis. Could this be the inspiration for some of our telco providers and utilities? This is a smart strategy communicated brilliantly to cut through. It may be over forty years old but still smart. Imagine with the data at hand today and with digital and social channels how this strategy could be bought to life with great impact today. Certainly food for thought…