Duncan Wakes-Miller launches new business
Duncan Wakes-Miller
Duncan Wakes-Miller today launched his new business ‘Duncan Wakes-Miller Consultancy’ (www.wakes-miller.com).
“It’s all about helping clients achieve distinctive, lasting and substantial performance improvement. It’s what I’ve always done and love doing”. Said Duncan.
“My career success has been about about performance through being productive in the right areas, getting the right stuff done and being brave enough to prioritise effort in the most important areas of a business or brand”.
The new consultancy is fundamentally about a deep understanding of customer behaviour and the commercial drivers for success.
Duncan is adding value to his new clients by drawing upon his experience working with some of Australia’s most trusted brands, large corporates and start-ups in fast growth categories.
According to Duncan, “In the last couple of years my business Core (www.coresydney.com.au) has been very successful but it had become more a traditional creative agency than an upstream strategic consultancy focused around innovation. So I decided to sell my shareholding and leave the business. I am now pursuing my passion for making a difference with big picture commercial marketing strategy. It’s what I’ve always done and what I do best”.
About Duncan
Duncan is a marketing expert who’s successfully managed some of Australia’s iconic brands through transformational change programs with exceptional commercial outcomes. A former General Manager of Marketing, Head of Sales Strategy and Country Manager for a Digital start-up. Most recently Managing Director of one of Sydney’s most progressive strategic and creative agencies that was shortlisted for ADNews agency of the year.
P&L management experience in fast growth categories and start-ups | Commercial and strategically focused marketer | Disciplined analytical focus on the consumer/customer | Creativity to build world-class brands and cut through campaigns | Intelligence to disrupt entrenched thinking and broaden the vision | Leader of effective teams and influencer of multiple stakeholder groups
Duncan
At Duncan Wakes-Miller Consultancy I help businesses and brands realise their true potential and maximise their return on marketing investment. I am proven strategic marketer who delivers commercial outcomes.