Tag: marketing

Feral marketing: the concept of rewilding applied to human engagement

10

Jul 2014

Feral marketing: the concept of rewilding applied to human engagement

by Duncan
in Interesting, Marketing Success, Uncategorized
- No Comments

Inspired by the concept of ‘rewilding’, in which the introduction of a species has a positive rebalancing effect on an ecosystem, Duncan Wakes-Miller writes that new technology and data provide an opportunity for creating new ways of living based around old ways of engaging. I’ve always been rather naively looking for an economic solution to how we can make change and solve the environmental questions facing...

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Adaptive leadership – a way forward?

10

Jun 2014

Adaptive leadership – a way forward?

by Duncan
in Leadership
- No Comments

I believe we spend far too much time talking about the inspirational parts of leadership not the perspiration parts of leadership. Leadership requires the courage to give up things that are important. Think about it how many marketing teams today are busily doing lots of important things. Everyone right. Makes you think that doing the right things and perhaps even stopping some important things might be...

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