Inspired by the concept of ‘rewilding’, in which the introduction of a species has a positive rebalancing effect on an ecosystem, Duncan Wakes-Miller writes that new technology and data provide an opportunity for creating new ways of living based around old ways of engaging. I’ve always been rather naively looking for an economic solution to how we can make change and solve the environmental questions facing

The role of a marketing director used to be so much simpler. Media channels could be counted on a handful of fingers, data wasn’t ‘big’ and customers fitted neatly into defined segments. Today is different and marketing directors have a great deal of challenges to keep them awake at night. As ever, it’s true that business is about creating value, making money and cutting costs.

I believe we spend far too much time talking about the inspirational parts of leadership not the perspiration parts of leadership. Leadership requires the courage to give up things that are important. Think about it how many marketing teams today are busily doing lots of important things. Everyone right. Makes you think that doing the right things and perhaps even stopping some important things might be

“Brand fatigue exists, especially when brands just copy and paste the above-the-line marketing campaign”. This trend for an emotional separation between people and some brands in the more developed world. This is a big watch out for marketers. The days of top-down brand preaching are extremely numbered; it’s key to be in step with consumers’ lifestyles and ensure that the content at each touch point is relevant