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Jun 2014What is your purpose?
So what drives purpose? In my experience success inevitably happens when three things are occurring. When you are: 1. Doing something not in your own self-interest – part of something bigger. 2. Working with, leading and collaborating in relationships with others. 3. Growing personally. This is a really interesting business focusing on purpose.
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Jun 2014You’re getting old!
Do you think time is catching up with you? Perhaps it’s already overtaken you and left you in the dust. Do the years seem to be going ridiculously quickly now? There’s a reason for it. You’re getting old. Find out your own key metrics here in real time.
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Jun 2014Big data is transforming the job description of the CMO
Data data everywhere but you need technology to help you think. According to Silicon Angle: Marketing budgets are increasingly being used to cover technology investments. It’s clear the role of the CMO needs to include a good understanding of technology so that they can analyse the data to get closer to thier customers and potential new ones.
03
Jun 2014What does (marketing) success look like?
Businesses that have a clear vision are more successful because they understand what success looks like at every level. In my opinion, leadership that lacks a clear vision is often the root cause of not achieving success. Successful leaders do not have nebulous ideas of the role and the proposition that their brand represents for customers, employees and partners. They have a firm grasp on...
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02
Jun 20145 Steps to squeeze a lot more ROI from your marketing
Marketing Mix Modeling (MMM) tries to take chance out of the game by measuring the relative effectiveness of channels. But traditional MMM isn’t keeping up with the changes in the customer decision journey. For MMM to be effective, it needs to move it beyond its traditional boundaries. Here’s an interesting perspective from Forbes Magazine.
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May 2014Tracking the social route to sales
A great article in Marketing Week from the UK and a useful info graphic.To see the full article click here. A couple of key takeouts. More than four in 10 social media users have purchased an item after sharing or indicating they like it on Facebook, Twitter or Pinterest, according to new research seen by Marketing Week. Brands that ask their customers about the full...
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May 2014Do good whilst you sleep
A brilliant initiative from Samsung to help fight cancer. By using unused processing power whilst you sleep Samsung are helping provide the processing power to crack the cancer code. A great example of a big idea to leverage current capabilities and capacity. To say the least of some very positive brand sentiment on social channels.
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May 2014
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May 2014How to take your business to a higher level?
Are you capitalising on 100% of your available assets? Are you fully taking advantage of digital? Is your business model tired and in need of reinvigoration? With so many new tools like Facebook, twitter and beyond it is remarkable how few companies are doing anything markedly different or indeed taking advantage of new innovation. At Duncan Wakes-Miller Consultancy we: 1. Understand what strategy really means...
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22
May 2014Position service as an advantage (honestly!)
Find me a brand or a business that doesn’t ry to position it’s service as superior to the rest of the market and I’ll be surprised. Find me a brand that does it honestly, authentically and in a self deprecating way then I’ll be astounded. A great example, that I love from from way back is Avis. Could this be the inspiration for some of...
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