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Jul 2014Sales: the most important questions you need to answer
Data is important but asking the right questions and using the data effectively is the way forward.
10
Jul 2014Feral marketing: the concept of rewilding applied to human engagement
Inspired by the concept of ‘rewilding’, in which the introduction of a species has a positive rebalancing effect on an ecosystem, Duncan Wakes-Miller writes that new technology and data provide an opportunity for creating new ways of living based around old ways of engaging. I’ve always been rather naively looking for an economic solution to how we can make change and solve the environmental questions facing...
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27
Jun 201470% of major change efforts in organisations fail
Thirty years of research by leadership guru Dr John Kotter and McKinsey have proven that 70% of all major change efforts in organisations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through. At Duncan Wakes-Miller Consultancy we apply Kotter’s 8 steps for change as an effective delivery methodology for sales, marketing, digital and brand optimisation.
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Jun 2014
24
Jun 2014Stopping is the difference between productivity, strategy and leadership
For me productivity is about getting things done and strategic thinking is about getting the right things done well. Leadership is focusing your team on what to do and having the courage to guide them on what not to do.
20
Jun 2014Solving the problems keeping Marketing Directors awake at night
The role of a marketing director used to be so much simpler. Media channels could be counted on a handful of fingers, data wasn’t ‘big’ and customers fitted neatly into defined segments. Today is different and marketing directors have a great deal of challenges to keep them awake at night. As ever, it’s true that business is about creating value, making money and cutting costs....
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11
Jun 2014Social entrepreneurship vs a commercial entrepreneur
What differs entrepreneurs from social entrepreneurs is that while a business entrepreneur might create entirely new industries, a social entrepreneur develops innovative solutions to social problems and then implements them on a large scale, which leads to social innovation. The following infographic, made by “rock your cause” summarizes in a nice visual way social entrepeneurship.
10
Jun 2014Adaptive leadership – a way forward?
I believe we spend far too much time talking about the inspirational parts of leadership not the perspiration parts of leadership. Leadership requires the courage to give up things that are important. Think about it how many marketing teams today are busily doing lots of important things. Everyone right. Makes you think that doing the right things and perhaps even stopping some important things might be...
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10
Jun 2014A seven-step guide to content marketing success
Take some time to define a strategy. Figure out the formats you plan on using. Think about the content types that will appeal to your audience. Do research. Brainstorm ideas. Create. Share your content across the key content distribution / social platforms. Track the key metrics, and map these to your goals. Be aware of the main sharing triggers. Be sure to work the emotions....
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10
Jun 2014Brand fatigue and brand affection across the globe
“Brand fatigue exists, especially when brands just copy and paste the above-the-line marketing campaign”. This trend for an emotional separation between people and some brands in the more developed world. This is a big watch out for marketers. The days of top-down brand preaching are extremely numbered; it’s key to be in step with consumers’ lifestyles and ensure that the content at each touch point is relevant...
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