Are you realising the potential of digital and social media marketing?

We have developed a simple way to deliver effective commercial performance from digital in 5 simple steps.

We listen to you, the experts in your business and we apply the very latest digital thinking. We define success succinctly. We build on your strengths and deliver it with simple yet powerful digital and social innovation. You get to realise the potential of digital in a measurable effective and manageable way. We promise not to baffle you with bullshit, jargon and unintelligible terminology.

You know your business but sometimes a third party perspective can shine new light on opportunities. Before we immerse ourselves in a deep dive into your business we ask 5 people in your organisation 12 detailed questions to get a snapshot of the current situation. These questions relate to 12 success criteria that define best practice in digital and social marketing, we collate the responses and provide a summary report. We present the summary report to the project leader and for discussion and agreement with key stakeholders. We have found this approach creates an early opportunity for robust debate on key issues and helps efficient focus in the right opportunity areas. For further reference to this approach refer to this article in Marketing Magazine.

Example areas of opportunity visualisation for digital: We draw upon feedback from five different departmental leaders to identify clear opportunity areas. We send out a web-based questionnaire and ask each recipient the same questions, we then compare the answers to draw out the key issues. The questions are based on proven criteria that contribute to top performance. Knowing that key stakeholders are often extremely busy the questionnaire’s been designed to take less than 5 minutes to complete. This has proven a highly effective way to very quickly get a visual map of the key imperatives plus get all the key people involved from the start. It also serves as a measure to cross reference in the future to identify our areas of improvement.

We dig deep focusing on your key areas.

Armed with the support of the key stakeholders, we immerse ourselves getting to understand your business and the industry you’re in. We dig deeper to understand the commercial imperatives, and your ambitions. Only by truly understanding the problem can we be in a position to articulate the digital or solution solution to solve it. We focus on specific areas identified in the early diagnosis report, any other areas nominated by key stakeholders and by drawing on cross category experience. Our process includes desktop research of all available information and stakeholder interviews. If required we can instigate further qualitative or quantitate research and insight gathering. We present a feedback report to the project leader and for discussion with key stakeholders.

We define what success looks like.

This stage could also be called distillation as it refers to a process whereby we articulate the digital vision for the business in a short succinct statement. We ensure the statement is aligned with the company’s commercial priorities and importantly with the opportunities for future growth. We define the driving factors and their commercial effect.

The purpose of the digital vision statement is to provide an internal statement that serves two all-important ends. Firstly, it is the only point of departure for each and every digital brand expression. Secondly it provides the ultimate and only benchmark for evaluation.

We develop a series of draft statements for key stakeholders to agree on one often these are derived from insights uncovered in the deep dive analysis. Businesses that have a clear vision are more successful because they understand what success looks like at every level. Refer to this article on Success written by Duncan Wakes-Miller in Marketing Magazine.

We plot your journey to a point of advantage with innovation.

We create a plan your competition would like you to do least and challenge conventional thinking. Modern markets are complex, priorities lists are long, creating momentum and maximum leverage of all assets is crucial. When often 99% of products, pricing and channels are the same or similar it’s the 1% that is different that is 100% of the difference.

We provide a plan with both quick win opportunities and capability gains against your horizon for success. Our strategic plans represent a balance between proven digital and social strategies executed well and innovation to disrupt the market.

The plan can be presented in a simple easy to communicate digital roadmap for growth on one page. This will include objectives, key imperatives, quick wins, capability gains, budgets KPIs and time horizons for each phase of the plan.

The objective is to help create adaptive leadership at every level of the organisation and empower people to do the right thing and stop doing activity deemed important but which is ultimately not effective. Example: Strategic roadmap for growth template.

We get the right stuff done and keep improving on it.

Resources are scarce; your investment demands a positive return. You need roles defined, tasks and deadlines set and realistic goals established. Everything designed to be measured, managed and optimised. We can provide regular expert third party perspective to make sure you stay on track or if required we can build a team to deliver your desired outcomes.

Thirty years of research by leadership guru Dr John Kotter and McKinsey have proven that 70% of all major change efforts in organisations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through. We apply Kotter’s 8 steps for change as an effective delivery methodology for optimization.

If you would like to supercharge your digital marketing programs please do get in touch via the contact form below. Thank you.