I help businesses and brands realise their true potential and maximise their return on marketing investment. A proven strategic marketer who loves inspiring individuals and teams to challenge conventional thinking and set new standards.

I make a difference because I understand what customers and consumers want and who they are. I proactively embrace technological, social and digital innovation not as a bystander but as an active participant. I am driven by a passion to make change for good.

As an experienced business leader I have learnt how to deliver an effective return on marketing investment. My skills include commercial strategy, P&L management, technology, digital/social innovation, retail, NPD, eCRM, and brand communications.

A pioneer of digital innovation I have successfully managed some of Australia’s iconic brands through transformational change programs. My expertise includes growing market share in a variety of dynamic environments with experience in government, corporate, start-ups and in fast growth categories. These include retail, B2B and B2C segments, financial services, retail, FMCG, technology, telecommunications, digital, sports, media and social responsibility amongst others.

• Ability to create a commercial strategically focused marketing function
• Disciplined analytical focus on the consumer/customer
• Creativity to build world-class brands and cut through campaigns
• Intelligence to disrupt entrenched thinking and broaden the marketing vision
• Leader of effective teams and influencer of multiple stakeholder groups

I have been fortunate to work in London, Singapore and Sydney and I have held P&L responsibility for businesses operating across Asia Pacific.

Core Sydney Managing Partner  | Chief Marketing Officer |  www.coresydney.com.au Jan 08 – May 14

Australian Rugby Union  General Manager Marketing |  www.rugby.com.au Jan 07 – Dec 07

3 Mobile /Hutchison 3G  Head of Business Marketing & Head of Sales Strategy (Consumer and Business) |  www.three.com Jan 03 – Dec 06

Monster Country Manager Australia & Chief Marketing Officer Asia Pacific | www.monster.com Feb 01 – Oct 02

Dell Computer  Head of Marketing Home and Small Business Asia Pacific | www.dell.com Aug 98 – Feb 01

Tequila (London and Singapore) Group Account Director | Europe | Asia Pacific | www.tbwa.com Dec 95 – Jan 98

I am an avid student of human behaviour and have an  combined Honours Degree in Psychology and Sociology in addition to a Post graduate Diploma in Direct Marketing.

I enjoy being a regular contributor to Marketing Magazine in Australia on future trends in digital/data and on strategic and commercial planning.