70% of major change efforts in organisations fail

Thirty years of research by leadership guru Dr John Kotter and McKinsey have proven that 70% of all major change efforts in organisations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through. At Duncan Wakes-Miller Consultancy we apply Kotter’s 8 steps for change as an effective delivery methodology for sales, marketing, digital and brand optimisation.