Marketing Mix Modeling (MMM) tries to take chance out of the game by measuring the relative effectiveness of channels. But traditional MMM isn’t keeping up with the changes in the customer decision journey. For MMM to be effective, it needs to move it beyond its traditional boundaries. Here’s an interesting perspective from Forbes Magazine.
A great article in Marketing Week from the UK and a useful info graphic.To see the full article click here. A couple of key takeouts. More than four in 10 social media users have purchased an item after sharing or indicating they like it on Facebook, Twitter or Pinterest, according to new research seen by Marketing Week. Brands that ask their customers about the full...
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Are you capitalising on 100% of your available assets? Are you fully taking advantage of digital? Is your business model tired and in need of reinvigoration? With so many new tools like Facebook, twitter and beyond it is remarkable how few companies are doing anything markedly different or indeed taking advantage of new innovation. At Duncan Wakes-Miller Consultancy we: 1. Understand what strategy really means...
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Find me a brand or a business that doesn’t ry to position it’s service as superior to the rest of the market and I’ll be surprised. Find me a brand that does it honestly, authentically and in a self deprecating way then I’ll be astounded. A great example, that I love from from way back is Avis. Could this be the inspiration for some of...
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