Feral marketing: the concept of rewilding applied to human engagement

Inspired by the concept of ‘rewilding’, in which the introduction of a species has a positive rebalancing effect on an ecosystem, Duncan Wakes-Miller writes that new technology and data provide an opportunity for creating new ways of living based around old ways of engaging. I’ve always been rather naively looking for an economic solution to how we can make change and solve the environmental questions facing...

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